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网络作为现代传媒的重要平台,对社会、政治、经济、文化、生活的影响与日俱增,也越来越得到了全社会的高度重视。高等学校作为社会的重要组成部分,随着高校内校园网络平台的建立和升级,高等学校网络舆论成为影响大学生思想和行为的新兴力量,本文重点分析高等学校网络舆论的特殊性,基于这一群体网络舆论的特殊性提出建立健全正确有效的引导机制迫在眉睫。
As an important platform of modern media, the network has an increasing impact on society, politics, economy, culture and life and has gained more and more attention from the whole society. Colleges and universities as an important part of society, with the establishment and upgrading of campus network platform in colleges and universities, the network of public opinion in colleges and universities has become an emerging force affecting the thinking and behavior of college students. This paper focuses on analyzing the particularity of network public opinion in colleges and universities. Based on this group The particularity of online public opinion put forward to establish and improve the correct and effective guidance mechanism is imminent.