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抓眼球,当然是创意的功能之一。但单纯只是抓眼球,最多算是耸人听闻。“我想做有创意的广告。”来面试的小女生坐在我对面,眼睛里闪出光。“你所说的创意,是什么样子的?”我看着她,抛出了这个问题。“嗯……就是那种特别与众不同,特别脑洞大开的……”我笑了笑,所谓创意,一般人心里的评判标准大约都是如此吧。不能说不对,但不太全面。广告说白了,是一种为了达成某
Eye catching, of course, one of the creative features. But simply catch the eye, up to be sensational. “I want to be a creative ad. ” To interview the little girl sitting across from me, eyes flashing light. “What did you say about creativity?” “I looked at her and dished out the question. ”Ah ... is the kind of special distinctive, especially brain-opened ...... " I smiled, the so-called creative, most people in the heart of the evaluation criteria are all about it. Can not be wrong, but not comprehensive. Advertising plainly, is a way to reach a certain