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他们必须凭借专业化优势和地缘优势成为某一细分市场上的领导者,以利基战略为主线的“边缘化战略”是他们在夹缝中求生存的现实选择。麦田守望者守望的是希望,地方性啤酒品牌不应成为中国啤酒业新一轮洗牌的看客,需要即时调整营销战略和策略,才能在新世纪更残酷的竞争中立于不败之地。利基战略——地方啤酒品牌的现实选择波特提出三种竞争战略:低成本、差异化和利基战略。格兰仕便是凭借成本领先战略实现了可持续的快速发展;而跨国公司则经常采用差异化的竞争战
They must become leaders in a market segment with their professional advantages and geographical advantages. The “marginalization strategy” based on the niche strategy is a realistic choice for them to survive in the cracks. Catcher in the Rye watch is hope that the local beer brand should not become a spectator of the Chinese beer industry a new round of reshuffling, the need for immediate adjustment of marketing strategies and strategies in order to be more cruel competition in the new century remain invincible. Niche Strategy - A Realistic Choice for Local Beer Brands Porter proposes three competitive strategies: low cost, differentiation and niche strategies. Galanz has achieved sustainable and rapid growth with its cost leadership strategy while multinationals often adopt differentiated competitive warfare