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MG动画是“Motion Graphic”的英文缩写,意为“形变动画”、“运动着的图形”。近年来,随着多媒体技术与网络经济的不断发展,MG动画的身影盛行于各种媒介,例如电影片头、电视栏目包装、影视广告、手机应用软件,电子游戏等,而这些领域与视觉传达设计专业有着密不可分的联系。将MG动画纳入视觉传达设计专业的课程当中,不仅能为传统的教学体系注入新鲜血液,而且能促进视觉传达专业的人才培养,提升人才就业竞争力。
MG animation is the abbreviation of “Motion Graphic”, which means “deformation animation”, “motion graphics”. In recent years, with the continuous development of multimedia technology and network economy, the animation of MG has prevailed in various media such as film titles, television program packaging, film and television advertising, mobile application software, video games and the like, and these areas and visual communication design Professional is inextricably linked. By incorporating MG animation into the curriculum of visual communication design, we can not only inject fresh blood into the traditional teaching system, but also promote the cultivation of visual communication professionals and enhance the employment competitiveness of qualified personnel.