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移动互联网App标识虽然不是商标,但其有区分商品或服务来源的作用,属于一种商业标识。未经许可将他人商标用作自己的App标识从事相同的商品或服务交易构成商标侵权;未经许可将他人其他商业标识(如域名、企业名称等)作为自己的App标识属于不正当竞争法行为,分别受到商标法与反不正当竞争法规制。苹果公司作为应用商店App Store的经营者不同于普通的网络存储服务提供商,其有更高的注意义务。
Although the mobile Internet App logo is not a trademark, but it has the function of distinguishing the source of goods or services, is a kind of business logo. Unauthorized use of another person’s trademark as their App logo for the same goods or services constitutes a trademark infringement; Unauthorized use of other business identifiers (such as domain names, business names, etc.) as their App logo is unfair competition law , Respectively, by the Trademark Law and Anti-Unfair Competition Law. Apple as the App Store App Store operators are different from ordinary network storage service providers, which have a higher obligation to pay attention.