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企业产品要获得持久生命力和市场竞争力,关键在自主创新,通过创新完善或改变产品的功能,使之更加贴近市场的需求。作为媒体打造的品牌活动,也是一样,必须在变中求新,要
To achieve long-term viability and market competitiveness, the key to enterprise products is to innovate independently to improve or change the function of products through innovation so as to bring them closer to the needs of the market. The same is true of brand activities created by the media. Innovation must be sought in order to change