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品牌如何去吸引自己的消费者?让消费者在近距离的体验中感受品牌,消费品牌,最终爱上品牌,是品牌未来娱乐营销的重要发力点。不是所有的品牌都适合娱乐营销。对于品牌来说,娱乐营销只是整个品牌营销的一部分。以麦当劳为例,我们是一个全球性的餐饮品牌,但是“娱乐”这种元素已经渗入到麦当劳
How to attract their own brand consumers? Let consumers feel in the near distance brand, consumer brands, and ultimately fall in love with the brand, brand entertainment marketing is an important force in the future. Not all brands are suitable for entertainment marketing. For the brand, entertainment marketing is only part of the overall brand marketing. To McDonald’s, for example, we are a global restaurant brand, but “entertainment” this element has infiltrated McDonald’s