把用户体验转化成生意,这5大零售商有话说

• 出 处: 成功营销
• 发表日期: 2017年Z3期
• 关键词: 零售商 首席营销官 消费者

《首席营销官》6月特别报道过去,消费者要买衣服会直接去百货公司,要买面包牛奶,会去日用商品店。而现在,怎么买、在哪里买,消费者有了更多的选择,而且相对上一代消费者,现在的消费者对价格也不那么敏感,这样零售商很难让自己脱颖而出。在这个被业内人士称为“危机节点”的时代,消费者体验成为零售商在激烈竞争中胜出的关键,下面这5

“Chief Marketing Officer” June Special Report In the past, consumers want to buy clothes will go directly to department stores, to buy bread, milk, will go to the daily use of the store. And now, how to buy, where to buy, consumers have more choices, and consumers are less sensitive to prices than the previous generation, making it hard for retailers to stand out from the crowd. In what the industry calls “crisis nodes,” the consumer experience has been the key to the retailer’s fierce competition, as the following 5