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编前语:近年来,随着国家对幼儿教育的重视程度不断提升,并出台了《国家中长期教育改革和发展规划纲要》,对未来十年的教育提出了高瞻远瞩的长远规划。在此规划中强调,要把学前教育放在优先发展的重要位置,教育部、各省市都在学前教育事业的发展上也相应出台了一系列的政策和措施。在多种形式扩大学前教育资源,多种渠道加大学前教育投入的大背景下,幼教行业迎来了前所未有的发展机遇,快速发展的幼教行业迅速催生庞大的幼教市场,并孕育了巨大的商机。与此同时,玩具产业在近几年由于外贸出口受阻,纷纷转战国内市场,而又苦于没有好的渠道基础,可谓是举步维艰,部分玩具企业的经营陷入困境,以东莞、深圳为代表的外贸型玩具出口基地明显衰退,据
Prologue: In recent years, with the continuous improvement of the state’s emphasis on early childhood education, the “Outline of the National Medium and Long-term Education Reform and Development Plan” has been put forward and a long-term and long-term plan for education over the next decade has been put forward. In this plan, it is emphasized that to put pre-primary education at an important priority, a series of policies and measures have been promulgated by the Ministry of Education, all provinces and municipalities in the development of pre-school education. With various forms of expanding pre-school education resources and diversifying channels to increase investment in pre-school education, the early childhood education industry has witnessed unprecedented opportunities for development. The rapid development of the early childhood education industry has spawned a huge market for early childhood education and has created tremendous business opportunities . At the same time, the toy industry in recent years due to blocked exports, have fought in the domestic market, but suffer from a lack of a good channel basis can be described as struggling, part of the toy business in trouble, with Dongguan, Shenzhen, represented by the foreign trade Toy export base significantly declined, according to