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随着我国对外形象的推广、企业营销产品、公司渡过危机等各项工作的展开。人们越来越认识到公关的重要性了。从事公关工作的人已经形成了一个庞大的人群。但公关行业的高速发展却带来了公关人才匮乏的新问题。业内人士称,目前公共关系的专业教育相对薄弱、与实际脱节.已经无法适应市场的需求。而公关复合型人才,将成为公关业对人才需求的新热点。
With the promotion of China’s external image, marketing products, the company through the crisis and other work started. People are increasingly aware of the importance of public relations. People engaged in public relations work has formed a huge crowd. However, the rapid development of public relations industry has brought about a new issue of lack of public relations professionals. According to insiders, at present, the professional education in public relations is relatively weak and out of touch with the reality, so it is no longer able to meet the needs of the market. The PR composite talents, will become the public relations needs of talent on the new hot spot.