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一些耳熟能详的故事告诉我们,上乘的公关艺术,是吹沙见金;伪公关艺术是涂抹成金。先说吹沙见金。还记得和氏壁吗?卞和在山中发现璞玉,献给楚厉王,厉王让玉匠鉴别,玉匠说是石头,结果卞和被当作骗子砍去左脚。然而卞和对璞玉深信不疑,再次献给武王,结果又被砍去右脚。文王即位,卞和抱着璞玉在楚山下哭了三天三夜,眼泪流尽继而流血,最后那块璞玉终于通过玉匠鉴定,证明是罕见的宝玉。
Some well-known stories tell us that the art of public relations is to blow sand and see gold; the art of pseudo-public relations is smeared into gold. First, see the sand see gold. Remember the wall? Bian and found in the mountains of jade, dedicated to Chu Li Wang, Li Wang jade identification, jade carpenter said that the stone, the result was Bian and was taken as a liar to his left foot. However, Bian and Puyu convinced, once again dedicated to King Wu, the result was cut to the right foot. King Wen ascended the throne, Bian and holding the uncut jade cried three days and nights in the Chu Shan, the tears flow and then bleed, and finally the piece of jade jade identification finally proved to be rare gem.