让企业报更耐读更好看

• 作 者: 魏令华
• 机 构: 华北石油报社 社长、总编辑
• 出 处: 新闻三昧
• 发表日期: 2005年12期
• 关键词: 生动传神 企业报 报更 企业中心工作 不愿意 让人 爱看 新闻照片 主标题 愉悦感

企业报要发挥作用,就要让读者爱读、爱看。如果读者不愿意读、不喜欢看,就无法发挥报纸的作用了。因此,我们要始终追求这样一个目标:让报纸更耐读、更好看。具体包括:内容更耐读、更好看——贴近企业中心工作,新鲜、重要、有趣、有益,是读者欲知而未知的新闻事实,有较强的针对性和吸引力;标题更耐读、更好看——简明贴切,生动传神,能给读者带来美感和愉悦感,让人一见钟情,秀色可餐;版面更耐

Enterprise newspaper to play a role, we must let readers love reading, love to see. If readers do not want to read, do not like to see, you can not play the role of the newspaper. Therefore, we must always pursue the goal of making newspapers more readable and better looking. Specifically include: content is more readable and better looking - close to the work of the enterprise center, fresh, important, interesting and useful, is the reader to know the unknown news fact, has strong pertinence and attractiveness; the title is more resistant to reading, Better look - concise, vivid and vivid, can give the reader a sense of beauty and pleasure, people love at first sight, show color meal; layout is more resistant