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在信息化、数字化的今天,媒体视域下体育赛事的举办己成为一座城市发展的标志与展示城市魅力形象的有效方式。通过举办大型体育赛事来构建城市品牌,推进城市发展,成为城市政府和各界人士的共识。从城市品牌的媒体传播效果出发,提出体育赛事对城市发展的影响效应,并以兰州国际马拉松赛为例进行了实证分析,从而构建大型体育赛事对城市品牌的塑造和传播机制。
In today’s information and digital society, the hosting of sports events in the media has become a symbol of urban development and an effective way of displaying the city’s glamor image. By organizing large-scale sports events to build the city brand, promote urban development, as the city government and people from all walks of life consensus. Based on the media effect of city brand, this paper puts forward the effect of sporting events on urban development. The empirical analysis of Lanzhou International Marathon is taken as an example to establish the mechanism of city sports brand building and dissemination.