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网络动画的历史虽短,但却发展势头迅猛,网络动画符合数字媒体时代对信息的个性化表达、交互性表达、形象化表达的要求。而网络环境中信息传播速度快、覆盖面广,传播的形式趋于多样化,加之自媒体的快速发展进一步催生了新媒体格局的形成,信息脱口秀动画成为最先对网络新媒体环境做出反应的动画媒体类型。文章就以信息脱口秀动画为对象,研究其兴起的原因,探索其现阶段所呈现出来的特点、优势和弊端。
Although the history of network animation is short, its development momentum is swift and violent. Network animation accords with the requirement of personalized expression, interactive expression and visual expression of information in digital media era. In the network environment, the information dissemination speed is fast, the coverage is wide and the forms of communication tend to diversify. In addition, the rapid development of the media has further spawned the formation of a new media landscape. The information talk show animation is the first to respond to the new network environment Animation Media Type. The article takes the information talk show animation as the object, investigates the reasons for its rise, and explores the characteristics, advantages and disadvantages presented by the present stage.