论文部分内容阅读
在互联网移动终端迅猛发展、新闻传播方式快速演变的新一轮媒体变局中,传统广电媒体难免受到冲击和挑战。平湖市广电台作为县域传媒更是首当其冲,在自媒体等新兴媒体的强势崛起、全面合围的现代媒体格局中面临受众分流、引导趋弱的发展困境。如何坚守主流媒体阵
In the rapid development of the Internet mobile terminal, news media rapid evolution of the new round of media changes, the traditional radio and television media will inevitably be hit and challenged. Pinghu Radio and Television as the county media is the first to bear the brunt of the strong rise of emerging media such as the media, the full coverage of the modern media landscape facing the diversion of the audience to guide the weak development dilemma. How to uphold the mainstream media array