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随着城镇化发展和房地产等行业的兴起,园林景观行业处于加快发展过程中,市场竞争压力也逐步加大。当前园林景观行业的市场竞争环境日益复杂,企业要获得长远发展,必须准确定位市场、恰当选择营销策略、完善保障措施。本文分析了当前园林景观市场的发展环境,对企业的市场选择定位进行了思考,并进一步地分析了市场营销组合策略和具体手段措施,以期对当前企业参与行业竞争提供方法借鉴。
With the development of urbanization and the rise of real estate industry, landscape industry is in the process of accelerating development, and the pressure of market competition is gradually increasing. At present, the market competition environment of landscape architecture industry is increasingly complicated. To achieve long-term development, enterprises must accurately locate the market, appropriately select marketing strategies, and improve security measures. This paper analyzes the current development environment of landscape landscape market, thinking about the market positioning of the enterprise, and further analyzes marketing combination strategy and specific measures to provide a reference for the current enterprises to participate in the competition of the industry.