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面对市场竞争,厦门老字号品牌遭遇严峻的挑战。本文从市场营销角度探讨厦门老字号品牌老化的原因和品牌管理思路。
In the face of market competition, the old brand in Xiamen suffered a serious challenge. This article from the marketing point of view to discuss the reasons for aging brands in Xiamen brand management ideas.