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地理品牌在旅游市场中,对于旅游项目的兴盛影响比较大。强化旅游景区的地理品牌管理,擦亮本地的地理品牌,将本地的旅游资源进行深度开发。在地理品牌开发的过程中,技术人员应该做好品牌定位工作,通过对景区品牌资产的考察和评估,开展有效的品牌设计工作。在旅游市场资源推广的过程中,做好品牌传播的服务性工作,实现品牌的延伸。本文从地理品牌的定位和管理特点展开讨论,提出几点有利于旅游景区品牌资源开发的可行性措施。
Geographical brand in the tourism market, for the prosperity of tourism projects relatively large. Strengthen the geographical brand management of tourist attractions, polish the local geographical brand, the local tourism resources for the depth of development. In the process of developing geographic brands, technicians should do a good job of brand positioning and carry out effective brand design through the inspection and evaluation of brand assets of scenic spots. In the tourism market resources to promote the process of doing a good job of brand communication service, to achieve the extension of the brand. This article discusses the characteristics of the geographical brand positioning and management, put forward some points conducive to the development of tourism brand resources feasible measures.