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众所周知,传统文化能够潜移默化的影响我们的行为举止,这正是传统文化中所蕴含的人文性发挥了其应有的作用。随着国内现代平面设计的发展演进以及国外思潮的涌动,现代平面设计离我国的传统文化越来越远,其中所蕴含的传统文化因素也越来越少。因此,有效地将传统元素融入现代平面设计中,从而展现中华民族传统文化和民族个性,已经成为现代设计师的追求之一。本文立足于现阶段平面设计的现状,着重分析传统文化因素在现代平面设计中的应用。
As we all know, traditional culture can subtly affect our behavior, which is precisely the traditional culture of humanity has played its due role. With the development of modern graphic design in China and the surging of foreign thoughts, the modern graphic design is getting further and further away from our country’s traditional culture, and the traditional cultural elements contained in it are less and less. Therefore, effectively integrating the traditional elements into the modern graphic design to show the traditional Chinese culture and national personality has become one of the pursuit of modern designers. This article based on the current status of graphic design, focusing on the analysis of traditional cultural factors in the application of modern graphic design.