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凯度消费者指数最新数据显示:快速消费品在县城区域市场的增长达到5%,增速明显高于城市市场。县城区域市场越来越受到快消品企业的重视。为了服务都市频道广告客户渠道下沉的要求,同时满足频道积极在县城宣传推介的需要,2015年,都市频道策划启动了“都市大篷车”项目。项目以“公益搭台、品牌唱戏”为活动宗旨,两年来,深入到河南40多个县城,吸引了今麦郎、康师傅、三元、完达山、加多宝等众多品牌参与,取得了经济效益和社会效益的双
Kantar consumer index latest data show: FMCG in the county regional market growth of 5%, the growth rate was significantly higher than the urban market. County area market more and more consumer goods enterprises attention. In order to serve the needs of urban channel advertisers’ channels to sink and at the same time meet the channel’s active promotion and promotion needs in the county seat, in 2015, the urban channel plan launched the “Urban Caravan” project. Projects to “public interest set up the stage, the brand singing ” for the purpose of the event, two years, in-depth to more than 40 counties in Henan Province, has attracted the Jinmang Lang, Master Kong, ternary, Wandashan, plus JDB and many other brand participation, Has made economic and social benefits of double