论文部分内容阅读
苏州和杭州是我国的文化古城,一直以来都以“园林典雅”和“秀丽山水”闻名世界,前去参观的游客络绎不绝。但苏杭地区作为我国旅游业的构成板块之一,该地区生产的旅游纪念品却存在一些缺失与问题,在一定程度上降低了苏杭地区旅游方面的经济效益。旅游纪念品可以说是旅游业中的一项高附加值产业,其有力地提高了旅游景点的经济效益,并越来越受到人们的重视。因此,为了提高苏杭地区旅游的经济效益,大力提高旅游纪念品的设计与开发水平。文章对旅游纪念品的基本内涵和特性进行分析,并对当前苏杭地区旅游纪念品的市场展开探讨,同时以箱包设计为例,对苏杭地区旅游纪念品设计和开发策略进行研究。
Suzhou and Hangzhou, the ancient cultural cities in China, have always been known around the world for their elegance in gardens and beautiful landscapes. However, as one of the components of China’s tourism industry, the Suzhou-Hangzhou region has some shortcomings and problems in the production of tourism souvenirs, and to a certain extent, it has reduced the economic benefits of tourism in the Soviet Union and the Soviet Union. Tourist souvenir can be said that tourism is a high value-added industries, which effectively improve the economic benefits of tourist attractions, and more and more people’s attention. Therefore, in order to improve the economic benefits of tourism in Suzhou and Hangzhou regions, the design and development of tourist souvenirs are greatly enhanced. The article analyzes the basic connotation and characteristics of tourist souvenirs, and discusses the current market of tourist souvenirs in Suzhou and Hangzhou. At the same time, taking the design of luggage as an example, this article studies the design and development strategies of tourist souvenirs in Suzhou and Hangzhou.