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今产品被赋予的功能不断增多,人们在消费产品的同时,不仅得到物质上的满足,更需要得到心理上慰藉与情感的关怀,渴望愉悦的精神享受。在产品实用性功能得到保证的前提下,如何最大限度地满足广大消费者精神层面的需求以增加产品的现代竞争力成为各大商家急于解决的难题,同时也是产品设计师必须要面对和解决的问题。文章通过探讨和分析产品的情感因素,以消费者的情感体验与审美需求为切入点,试图通过理性信息与感性信息的把握,深入挖掘产品设计中的精神意蕴与情感表达,将情感因素运用到实际的产品设计中。
This product has been given an increasing number of functions, people in the consumer products at the same time, not only material satisfaction, but also need to be psychologically comfort and emotional care, longing for enjoyable spiritual enjoyment. Under the premise of ensuring the product’s practical functions, how to satisfy the needs of the vast consumers in order to increase the modern competitiveness of the products has become a dilemma that every major merchant is eager to solve. At the same time, a product designer must face and solve The problem. By exploring and analyzing the emotional factors of products and taking consumers’ emotional experience and aesthetic needs as the starting point, this article tries to find out the spiritual implication and emotional expression in product design through the grasp of rational information and perceptual information, The actual product design.