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别克品牌在中美消费者之间的年龄鸿沟在缩小,为它在未来更大成功创造了条件2007年11月,上海通用汽车进行了组织结构调整,三大品牌成立市场营销部,采用品牌管理模式,本质上来说这是一种权力下放,以便更加灵活高效应对风云变幻的市场。彼时,施弘接管了别克,担任上海通用汽车别克市场营销部部长一职。2013年4月20日,他在上海接受《汽车商业评论》记者专访,从全新Riviera别克“未来”概念车开始,为我们揭开这个品牌在中国被塑造的过程和它的远大前程。
The age gap between Buick’s brands among consumers in China and the United States is narrowing, creating conditions for its greater success in the future In November 2007, Shanghai General Motors conducted an organizational restructuring and the three major brands set up a marketing department to adopt brand management Model, which is essentially a decentralization of power in order to be more flexible and efficient to respond to changing markets. At that time, Shih-hsiung took over Buick as the director of Buick’s marketing department at Shanghai General Motors. On April 20, 2013, he accepted an interview with Automotive Business Review in Shanghai and started with the new Riviera Buick concept car, unveiling the process of shaping the brand in China and its ambitious future.