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中国近八年的市场运行为战略研究提供了很好的实证机会。对战略进行研究的最好方法就是个案分析,因为战略是一个过程,科学的定论应是事后的结果。致远管理研究中心在宋振钦教授的指导下,通过随机抽样和分层随机抽样,抽取了中国国有大中型企业、民营企业等样本,进行了中国企业战略的实证研究。企业要在资源约束和环境速变下生生不息,必须有战略支持。TCL1992年才开始进军彩电市场并迅速成长为龙头老大;年销售额达80亿元的三株因一命案顿然败落……这些都不是什么传奇故事,演绎的只是战略管理的力道。在调
China’s market operation in the past eight years provides a good empirical opportunity for strategic research. The best way to study strategy is to analyze the case. Because strategy is a process, the scientific conclusion should be the result afterwards. The Zhiyuan Management Research Center, under the guidance of Prof. Song Zhenqin, selected samples of Chinese large and medium-sized state-owned enterprises and private enterprises through random sampling and stratified random sampling, and conducted an empirical study of Chinese company strategies. Enterprises must continue to thrive under constraints of resources and rapid changes in the environment and must have strategic support. TCL began to enter the color TV market in 1992 and quickly grew to be the leader. Three companies with annual sales of 8 billion yuan were suddenly defeated due to a life-threatening situation... These are not legends, and only the strength of strategic management is performed. In tune