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报业同行和读者都会把一张报纸的要闻版(也叫头版)称作是一张报纸的“脸”。对于主打市场的报纸来说,这张“脸”好不好看,吸不吸引人,很大程度上决定了这张报纸的日销售速度和市场占有份额。所以,各家报社都会着意打扮这张“脸”,从内容到形式重点“照顾”,各施各的高招。1998年3月30日创刊的羊城晚报报业集团的《新快报》,其要闻版鲜明活泼,对照片和图表的运用十分讲究,并初步形成了自己的特色,在广州地区以至国内报业同行中引起了注意。
Journalists and readers alike will call a newspaper newsprint (also known as front page) a “face” of a newspaper. For the main market newspaper, this “face” is good-looking, attractive non-smoking, to a large extent determines the daily sales of the newspaper and market share. Therefore, all newspapers will be deliberately dress up this “face”, from the content to the focus of the form of “care”, all the tactics. The news bulletin of the Yangcheng Evening Newspaper Group, which was founded on March 30, 1998, has a vivid and vivid version of the newsprint. The use of photos and charts is very particular and its own unique features have been initially formed. In the newspaper industry in Guangzhou and even in the domestic newspaper industry Caught the attention.