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随着人们生活水平的不断提高,健康保健意识的不断增强,保健品日益成为人们所青睐保持健康的常用品。而现阶段在竞争程度白热化的市场中,新上市的保健品若想异军突起,取得好的成绩,广告策略占了很重要的地位。本文以保健新品上市的主要问题展开,新品上市的广告策略为重点,争取为现阶段保健新品的成功上市能提供借鉴作用。
With the continuous improvement of people’s living standards and health care awareness, health care products are increasingly used by people to maintain healthy products. At this stage in the intense competition in the market, the newly listed health products if the sudden emergence of the military, and achieved good results, advertising strategy accounted for a very important position. In this paper, the main issue of new health care market, the new listing of advertising strategy as the focus, strive for the current listing of new health products can provide a reference.