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世界杯足球赛决赛阶段比赛即将在巴西举行。国内都市报重视世界杯足球赛报道,要在报道策略上充分体现出三个超越,即超越赛场,寻找场外新闻点;超越同质,开拓言论新视角;超越娱乐,发掘文化新亮点。同时,都市报要借力自身全媒体转型的已有成果,通过各种信息平台及时发布最新的独特信息,满足受众的信息需求。
The final match of the FIFA World Cup will be held in Brazil. Domestic Metropolis Daily emphasis on coverage of the FIFA World Cup, to be fully reflected in the reporting strategy of three transcendence, that is, beyond the track, looking for off-site news; beyond homogeneity, open up a new perspective of speech; beyond entertainment, new cultural highlights. At the same time, the Metropolis Daily leverages the existing achievements of its own all-media transition and releases the latest and unique information through various information platforms in time to meet the information needs of the audience.