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随着互联网的日益成熟,网络剧已经从网络新生事物变成了一种常态。随着“现象级”网络剧的热播,网络剧呈现井喷之势。网络剧的爆红,究其原因主要在于“互联网+剧”的制作思维、精准的受众定位和金方位的新媒体营销。未来的网络剧发展,将陷入“群雄逐鹿”的混战格局,本文就如何取舍,如何走上产业化之路进行探讨。
With the growing maturity of the Internet, online drama has become a normal thing from the network of new things. With “phenomenal level ” hit network drama, network drama show blowout potential. Internet drama burst red, mainly due to the “Internet + drama ” production thinking, precise audience positioning and gold position of new media marketing. The future development of the network drama, will fall into the “crowed” chaos war, this article on how to choose, how to embark on the road to industrialization.