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传播最为原始和根本的目的是广而告之,占领市场主导地位带动产品销售。发展至今,随着企业、产品、传播技术、消费者接触点等因素的变异,品牌的建设与探索早已不是投石问路的阶段,也不是成熟发展的阶段,而是为了迎合所谓的定位人群和所谓的媒介渠道沽名钓誉,哗众取宠,偏执的有些陌路。多年前,我们常说广告费至少有一半是被浪费的。时至今日这个疑惑依然存
The most primitive and fundamental purpose of dissemination is widely advertised, occupy the leading position in the market to drive product sales. With the development of enterprises, products, communication technologies, consumer touch points and other factors, the construction and exploration of brands have long since not been the stage to seek solutions and are not mature stages of development. Instead, they are designed to cater to the so-called targeted population and the so-called Fame channel media reputation, sensational, paranoid some stranger. Years ago, we often said that at least half of advertising costs were wasted. Today, this doubt remains