【摘 要】
:
随着平面媒体广告投放量的萎缩,有人开始关注媒体的投放价值问题,更有一种声音认为平面媒体的广告投放策略决定了广告的投放价值,以为不断满足广大客户和读者对广告投放的有
【机 构】
:
解放日报报业集团广告中心,中国人民大学传媒研究所,
论文部分内容阅读
随着平面媒体广告投放量的萎缩,有人开始关注媒体的投放价值问题,更有一种声音认为平面媒体的广告投放策略决定了广告的投放价值,以为不断满足广大客户和读者对广告投放的有效需求,就是现代报纸广告经营活动的主要任务。笔者对此颇有不同看法。
With the decline of print media advertising volume, some people began to pay attention to the issue of the value of the media, but also a voice that print media advertising strategy determines the advertising value, in order to continue to meet our clients and readers effective demand for advertising , Is the main task of modern newspapers advertising business activities. The author quite different views on this.
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