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数字正在改变着户外媒体与人群、环境与其他媒体之间的关系。数字赋予最为传统的户外媒体焕然一新的概念、形态与内涵,同时,展开了无限的想象力与可能性。户外领域的革新每天都让我们眼花缭乱,尤其是新技术的应用,让消费者总是有惊喜和感动。我们聚焦于那些有创意、有创新的户外广告,看看它们是如何通过新兴技术的应用,而让传统而略显呆板的户外广告生动起来的?
Numbers are changing the relationship between outdoor media and people, the environment and other media. The numbers give the most traditional outdoor media a fresh look at the concepts, forms and connotations of the outdoor media, and at the same time embark on an infinite imagination and possibilities. Innovation in the outdoor arena dazzles us every day, especially the application of new technologies, so that consumers are always surprised and touched. We focus on creative, innovative outdoor advertising to see how they can make traditional, slightly dull outdoor advertising come alive through the use of emerging technologies?