论文部分内容阅读
现代市场经济的竞争其核心就是品牌之间的竞争,因此,南通江山农药化工股份有限公司在打造和提升企业核心竞争力方面的做法是—— “江山”是南通江山农药化工股份有限公司于80年代初注册使用的商标,已多次被认定为南通市知名商标和江苏省著名商标,在马年新春,“江山”又被国家工商总局认定为中国驰名商标,实现了中国农药行业驰名商标零的突破,也是中国2000多家农药企业中第一个得到驰名商标的企业,这是江山农化公司实施名牌战略以来取得的最为重要的一项成果。
Therefore, Nantong Jiangshan Pesticide Chemical Co., Ltd. to build and enhance their core competitiveness of the practice is - “Jiangshan ” is Nantong Jiangshan Pesticide Chemical Co., Ltd. The trademark registered in the early 1980s has been repeatedly recognized as a well-known trademark of Nantong City and a well-known trademark of Jiangsu Province. In the Spring of Year of Horse, Jiangshan was also recognized as a well-known trademark in China by the State Administration for Industry and Commerce to realize the Chinese pesticide Zero breakthrough of well-known trademarks in the industry is also the first well-known trademark enterprise in more than 2000 pesticide enterprises in China. This is the most important achievement Jiangshan Agrochemical has implemented since its implementation of the famous brand strategy.