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随着我国进入老龄化快速发展阶段,对老年用户群体的合理开发和有效利用,应当成为媒体拓展市场的重要方向。本文提出,广播因先天具备三种场域,即声音场、心理场、情感场,而形成开发“银发蓝海”的独特优势。结合媒体在满足老年人精神养老需求过程中应发挥的作用,本文提出,广播应当在开发“银发蓝海”中当好“生理上的支持者”“心理上的建设者”“情感上的抚慰者”“技术上的反哺者”。
As China enters the stage of rapid development of aging, the rational development and effective utilization of the elderly user base should become the important direction for the media to expand the market. This paper proposes that broadcasting has the unique advantage of developing “Silver Hair Blue Sea” due to inherent three fields of sound field, psychological field and emotional field. Combined with the role that the media should play in meeting the needs of the aged in the elderly, this paper proposes that the broadcasting should be a good supporter of psychological supporters in the development of “ ”Emotional Pacifier “ ”Technical Narcotics ".