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中国的传统文化源远流长,其内涵博大精深。把中国传统古文化与平面设计结合起来,不仅仅是平面设计者文化涵养的体现,更是中国传统文化的弘扬与发展。在我国现代平面设计中,对传动文化的运用已达到了较广的范围,例如对汉字、传统图形意象、浓厚民族色彩、传统谋篇布局等的应用。但仍处于徘徊的状态。如何在继承传统文化的同时,立足现代,创作真正一流的平面设计作品,是当前急需思考的问题。
China’s traditional culture has a long history, its content is profound. The combination of traditional Chinese ancient culture and graphic design is not only a manifestation of the cultural conservation of graphic designers, but also the carrying forward and development of Chinese traditional culture. In our country’s modern graphic design, the application of transmission culture has reached a wide range, such as the application of Chinese characters, traditional graphic images, strong ethnic colors and traditional layouts. But it is still hovering. How to inherit the traditional culture at the same time, based on the modern, the creation of truly first-class graphic design work is an urgent need to think about.