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由于长期的垄断地位,传统金融企业既缺乏提供网络金融服务的兴趣,也缺乏技术和数据储备。互联网企业积累了丰富的网络经营经验以及服务意识,展现了非凡的竞争力。随着业务规模的不断扩大,原本只是一种辅助性的服务的互联网金融产品,正逐渐开始成为互联网企业布局金融行业的跳板。从支付、金融搜索、理财、小额贷款、p2p、众筹等领域,互联网
Due to the long-term monopoly, traditional financial enterprises lack both interest in providing online financial services and lack the technical and data reserves. Internet companies have accumulated a wealth of network management experience and sense of service, showing an extraordinary competitiveness. With the continuous expansion of business scale, Internet financial products, which were originally only supplementary services, are gradually starting to become the springboard for the Internet enterprises to lay out the financial industry. From payment, financial search, financial management, micro-loans, p2p, crowdfunding and other fields, the Internet