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传媒品牌是传媒生命力的源泉和动力,是一种超越时空的价值和文化,对于传媒核心竞争力的打造有着举足轻重的作用。本文基于核心价值观的视角,从公共性、文化性、认同性三个层面探讨了传媒品牌的建构。
The media brand is the source and driving force of the vitality of the media. It is a value and culture that transcends time and space and plays a decisive role in building the core competitiveness of the media. Based on the core values, this article discusses the construction of media brands from the three aspects of publicity, culture and identity.