论文部分内容阅读
保险职能作用的发挥,有利于预防和减少灾害事故的发生和损失,有利于旅游业的健康快速发展,有利于和谐社会建设。但目前我市旅游保险的现状是虽取得了可观的成果,但消费者风险意识不强,市场竞争不规范,产品缺乏系统规划,销售渠道不畅,宣传力度不强等问题。要又好又快发展旅游保险,要加强市场管理,建立良好秩序;加强宣传力度,提升全民保险意识;开拓新产品,增强产品吸引力;开拓多元化销售渠道,扩大服务范围;提升服务水平,树立企业形象。使旅游业和保险业相互促进,共同发展。
The role played by insurance functions is conducive to preventing and reducing the occurrence and loss of disasters, is conducive to the healthy and rapid development of tourism, and is conducive to the building of a harmonious society. However, the status quo of the city’s tourism insurance nowadays has achieved remarkable results, but consumer awareness of risk is not strong, market competition is not standardized, the product lacks systematic planning, sales channels are poor, and propaganda is not strong. To sound and fast development of tourism insurance, we must strengthen market management and establish a good order; strengthen publicity to enhance the awareness of universal insurance; develop new products and enhance the attractiveness of products; open diversified sales channels and expand the scope of services; improve service standards, Establish a corporate image. So that tourism and insurance industry mutual promotion and common development.