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在人类历史的发展长河中很早就出现了酒这种饮品,在我国更有6000余年的酒文化历史。有一项调查数据表明,曾饮用过酒的人占全部人口90%以上,我国则在酒类产品的生产和消费方面占世界第一。然而,频繁出现的假酒、劣酒和毒酒事件越来越严重的影响到社会经济发展和人民生命安全。针对这种情况,一方面,饱受侵权酒、假冒酒之害的品牌企业自身要加强市场管理,有效开展品牌维护和塑造的工作;更为重要的
In the long history of human history has long appeared in the wine such drinks, more in our country more than 6,000 years of wine culture history. According to one survey, over 90% of the total population drank alcohol, while our country ranked first in the world in the production and consumption of alcoholic products. However, the frequent occurrence of counterfeit wine, bad wine and poisonous liquor increasingly affect the socio-economic development and the safety of people’s lives. In response to this situation, on the one hand, brands infringed by liquor infringement and counterfeit liquor themselves must strengthen market management and carry out brand maintenance and shaping work more effectively. More importantly,