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从东西方对艺术品消费习惯的区别出发,分析了中国画艺术品在定价原理上有别于西方油画的原因。首次将数量经济学的研究方法运用到艺术品定价机制的研究上来,以Hedonic定价模型为理论基础,对影响中国画艺术品的几个主要因素进行了分析和论证。本文创新性的将中国画艺术品定价方法中的经验主义利用统计学的方法进行了论证,并对尺寸如何影响价格、尺寸影响价格的适用范围、存在真伪争议的画作在定价时应采用的浮动区间以及如何合理的利用画家的知名度对中国画艺术品进行估价进行了论证。相比于传统的艺术品定价方式,具有客观性,合理性和科学性等特点。
Starting from the difference between East and West on the consumption habits of works of art, this article analyzes the reasons why Chinese painting works are different from western oil paintings on pricing principle. It is the first time to apply the research methods of quantitative economics to the research on the pricing mechanism of art works. Based on the Hedonic pricing model, several major factors that affect the art of Chinese painting are analyzed and argued. This article creatively empirically uses empiricism in the pricing of Chinese painting art by using statistical methods. It also discusses how the size affects the price, the applicable scope of the size affects the price, and there should be a float Interval and how to make reasonable use of the artist’s popularity to evaluate the value of Chinese painting artwork. Compared with the traditional art pricing, with objectivity, rationality and scientific characteristics.