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欧洲足球场的商业化程度极高,VIP观众区建筑设计和运营理念领先、经验成熟,其收入占据足球赛场收入的绝大部分。本文发掘欧洲足球场VIP观众区的发展历史,并探究归纳其设计特点,即多层级化布局,合理的规模控制,及重视观众体验的附属消费空间设置。最后借此提出了对中国足球赛场VIP观众区设计的启示。
The European football stadium has a high degree of commercialization. VIP audiences have a leading architectural design and operation concept. Its experience is mature and its revenue accounts for the vast majority of football stadium revenue. This article explores the history of the development of VIP stadiums in European football stadiums and explores the design features of multi-level layouts, that is, multi-level layout, reasonable scale control, and ancillary consumer space that emphasizes audience experience. Finally, I put forward the enlightenment of VIP audience design in Chinese football match.