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北京2008年奥运会的脚步越来越近。为宣传中华文明风尚、倡导社会公德和弘扬奥林匹克精神,创造和谐、文明的人文环境和文化氛围,“迎奥运、讲文明、树新风”主题宣传正在全国范围轰轰烈烈展开。中央电视台作为国家级电视台,牢记媒体的社会责任,于2007年3月开始制作和播出“迎奥运、讲文明、树新风”公益广告,截至2008年4月,共制作完成并播出公益广告21个,在社会上引起强烈反响。
The pace of Beijing 2008 Olympic Games is getting closer. In order to promote the Chinese civilization, promote social ethics and promote the Olympic spirit, and create a harmonious and civilized humanistic environment and cultural atmosphere, the propaganda of the theme of “Welcome Olympics, Speak Civilization and Renewing the Tree of Trees” is going on vigorous nationwide. CCTV, as a state-level television station, has firmly adhered to the social responsibility of the media. Since March 2007, CCTV started making and broadcasting public service announcements entitled “Welcome Olympics, Speaking Civilizations and New Trees”. As of April 2008, CCTV has completed production and broadcast 21 public service ads, aroused strong repercussions in the community.