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在高等院校,学生组织在学生活动中大多扮演了组织者与管理者的角色,也就意味着他们要肩负起许多相对应的责任,在组织活动时,也会面临非常多的挑战,例如如何拓展传播的途径,如何保证学生的参与度,如何充分调动学生的参与积极性,以及使活动的影响力达到最大化。近年来,信息技术有了很大的发展,如果学生组织还是采用原有的管理组织模式,那么将会很难满足时代发展的要求。而且,作为互联网用户最重要组成部分的大学生,新媒体往往成为他们将同龄人紧密联系起来的的重要手段,本文将对高校学生的组织建设与新媒体之间的密切关系进行研究,探求新媒体给学生组织建设带来的利益与弊端,并探索如在学生组织建设中有效的利用新媒体,达到积极有利的结果。
In colleges and universities, student organizations mostly play the role of organizer and manager in student activities, which means that they have to shoulder many corresponding responsibilities and face many challenges when organizing activities. For example, How to expand the means of communication, how to ensure the participation of students, how to fully mobilize the enthusiasm of students’ participation and maximize the influence of the activities. In recent years, there has been a great development in information technology. If student organizations still use the original mode of management and organization, it will be very hard to meet the requirements of the development of the times. Moreover, as the most important part of Internet users, college students and new media often become their important means to be closely linked with their peers. This article will study the close relationship between organizational construction and new media of college students and explore new media To the construction of student organizations bring the benefits and drawbacks, and explore such as student organizations in the effective use of new media, to achieve positive and favorable results.