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本文运用Labov的叙事结构,具体分析了叙事在一篇证言式广告的具体运用,包括其结构和使用效果,加深人们对叙事结构的认识及对广告的理解和欣赏。
This article uses the narrative structure of Labov to analyze the concrete application of narrative in a testimonial advertisement, including its structure and effect, deepening people’s understanding of narrative structure and understanding and appreciation of advertisements.