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企业品牌资产的创建是一个长期投资的过程,创建工作主要从品牌宣传和品牌体验两方面进行开展,其中品牌宣传属于攻城策略,而品牌体验则是攻心策略,两者相辅相成。
The creation of corporate brand equity is a long-term investment process. The creation work mainly starts from the two aspects of brand promotion and brand experience. Brand promotion belongs to siege strategy while brand experience is a core strategy, which complements each other.