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近年来,社会对市场营销专业人才的需求日益旺盛,我国的市场营销专业也因此得到了快速发展。随着企业和公司等经济实体对市场营销专业人才的综合素质提出了越来越高的要求,高校的市场营销专业也在不断地加强实践教学以求得满足市场的要求,但是其中存在一些亟待解决的问题。只有坚持改革完善实践教学,才能切实提高营销人才的实际营销能力与综合素质,从而进一步提高专业人才培养质量。
In recent years, the demand for marketing professionals in the society has been on the rise. As a result, China’s marketing professionals have also enjoyed rapid growth. As the economic entities such as enterprises and companies put forward higher and higher requirements on the overall quality of marketing professionals, the marketing professionals in colleges and universities are also constantly strengthening practical teaching to meet the requirements of the market. However, there are some urgent needs solved problem. Only by insisting on reforming and perfecting practice teaching can we effectively improve the actual marketing ability and overall quality of marketing personnel so as to further improve the quality of professional personnel training.