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近年来,电视、报纸等传统媒体广告市场受新媒体、新业态的冲击而大幅萎缩,电视行业的发展也正经历着从“大众”到“小众”的变化,面临着从单一媒体向新型媒体的融合,从传统媒体行业向其他行业的跨界。电视频道的细分化、专业化和媒体跨界融合,是当前媒体环境下电视产业发展的必然趋势。面对颓势,大理电视台依托大理州委州政府改革发展精神的引领,不断开拓创新,积极探索“互联网+TV+行业”的全新路径,开始走全媒体互动融合、多行业跨界发展的创新发展之路。在全台媒体融合、跨界转型、机制改革、节目改版的大背景下,2016年6月大理电视台第二频道全面改版,把原来二套“公共频道”改版为《农业·生活》频道,开启了大理电视台产业经营和频道改革“互联网+TV+行业”的改革创新之路。
In recent years, the traditional media advertising market such as television and newspapers has shrunk dramatically due to the impact of new media and new formats. The development of the television industry is also undergoing changes from the “mass” to the “minority” The integration of single media to new media, the cross-border from traditional media to other industries. The segmentation, specialization and cross-media convergence of television channels are the inevitable trend of the development of television industry in the current media environment. In the face of declining trend, Dali TV Station relied on the spirit of reform and development of state government of Dali Prefecture, constantly blazed new trails and actively explored a new path of “Internet + TV + Industry” and began to innovate in the all-media interactive integration and multi-industry cross-border development Road to development. In the context of the integration of the entire media, cross-border transformation, mechanism reform and program revision, the second channel of Dali TV station was completely revised in June 2016, and the original two sets of “public channel” were changed to “agricultural and live” channels , Opened the Dali TV industry management and channel reform “Internet + TV + industry ” reform and innovation.