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顾名思义,口头信息是指通过口头传递的信息。它在产生形式上又分两种情形:一是通过比较正规的组织活动和社交活动而产生。如企事业单位可通过学术报告会、生产性会议、技术交易会、商品洽谈会、人才交流会等途径以讨论、报告及面对面的交谈等方式交流和传播口头信息。这类“正规型”口头信息具有费时少、传递快和计划性、预期性强等特点,在一定程度上还具有高层次信息的特征,能为企业的经营决策提供直接和可靠的依据。二是在市井人群中的非正规场
As its name implies, verbal information refers to messages delivered verbally. It is produced in the form of two sub-situations: First, by comparing formal organizational activities and social activities arising. For example, enterprises and institutions may exchange and disseminate verbal information through discussions, reports and face-to-face conversations through academic reports, production conferences, technology fairs, product fairs and talent exchanges. Such “regular” verbal information is characterized by time-consuming, fast delivery and planning, strong expectation and so on, and to a certain extent, has the characteristics of high-level information and can provide a direct and reliable basis for business decision-making. Second, informal market in the crowd