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有位曾在国际上获奖的发明家,他的成果推广以后,为国家创造了几百万元的财富。他所在单位分配他两间住房,作为奖励。一家大报在报道中,说是给了他“重奖”。不少读者对这个“重”字不禁议论开了: “别说是在国际上获奖的发明家,为国家创造了那么多财富;就是普通居民,无所建树,分两间住房,也算不上什么‘重奖’。”“在他本单位,也许算‘重奖’,但在发行全国的报纸上称‘重奖’,就欠妥了……”显然,这条消息的宣传效果被上述评论冲淡了。要是“奖”字前面不加“重”字,就不会有上面那些议论了。在我们家乡,人们把对事物的本来面貌说到十分以上,称“超说”;说到十分,称“满说”;说个八九分,称“欠说”。从人们承受心理来看,对“超说”是反感的,对“满说”是有保留的,对“欠说”是容易接受的。上述报道中的“重”字,就有“超说”之嫌。而在我们的许多报道中,“超说”远未绝迹,“满说”普遍存在,“欠说”却遭冷落。例如,在“努力”前加“非常”,“优秀”前加“特别”,“科学”前加“十分”……几乎到处可见,好象不加副词或形容词,就
One internationally successful inventor has created several million dollars in wealth for the country after his achievements were promoted. His unit allocated two of his houses as rewards. A big newspaper reported that it gave him a “rewarded.” Many readers can not help commenting on this “heavy” word: “Do not say that it is an internationally award-winning inventor that has created so much wealth for the country. It is an ordinary resident who does nothing to build two separate housing units. What is the ’rewarded’? ”“ In his unit, perhaps a ”rewarded“, but published in the country’s newspaper, said the ”rewarded“ is defective ... ... ”Clearly, the publicity of the news was diluted by the comments It’s If there is no “heavy” word in front of “award”, there will be no discussion above. In our hometown, people speak more than ten of the original appearance of things and call them “super speaking.” When they say they are very good, they say “full of speaking.” They say eighty-nine and say “owe them.” From the psychological point of view, people are disgusted with “super speaking”, have reservations about “full talk”, and are easy to accept “owe say”. In the above report, the word “heavy” is suspected of “super-speaking.” In many of our reports, “super-sayings” are far from extinct, “fullness” is ubiquitous, and “owed say” is neglected. For example, “extraordinary” was added before “hard work”, “special” was added before “excellent” and “very” was added before “science” ... almost everywhere, as if without adverbs or adjectives