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“互联网+”时代,说到底是“互联网+人”的时代。不管是新媒体,还是传统媒体,最终要解决的都是服务于人的问题。同一个“人”字,电视称之为观众,新媒体称为用户。观众是陌生的、未知的。用户是熟悉的、了解的。从观众到用户,就是传统广电转型融合的过程,其求变之路注定是一次苦旅。身处“四级办台”最末一层的城市广电,犹如金字塔的底座,作用大、压力大,求变之路也格外艰难。扬州广电连续几年收视份额逆势上扬,特别是在
“Internet + ” era, in the final analysis is “Internet + people ” era. Whether it is new media or traditional media, the ultimate solution is to serve the people. The same “people” word, television called the audience, the new media called users. The audience is strange and unknown. Users are familiar with, understand. From the audience to the user, is the traditional fusion of radio and television transition process, the road to change is bound to be a hard journey. Living in “four sets of Taiwan ” the last floor of the city radio and television, like the pyramid base, the role of large pressure, the road of change is particularly difficult. Yangzhou radio and television ratings share for several years contrarian rise, especially in