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市场的竞争是产品品牌核心价值的竞争,品牌是一个地区制造业先进与否的标志。本文在运用相关理论的基础上,全面分析了顺德传统家具企业在品牌创建过程中的现实状况以及存在的几个问题,提出了顺德传统家具企业品牌建设的建议,以期促进传统家具企业树立品牌意识,打造品牌形象,提升企业的品牌竞争力。
Market competition is the core value of product brand competition, the brand is a sign of the advanced manufacturing industry in the region. Based on the application of relevant theories, this paper comprehensively analyzes the actual situation of Shunde traditional furniture enterprises in the process of brand creation as well as some existing problems, and puts forward some suggestions on brand building of traditional furniture enterprises in Shunde in order to promote the traditional furniture enterprises to establish brand awareness , Create a brand image, enhance the brand competitiveness of enterprises.